Genentech iPad App

HOW MIGHT WE INTRODUCE AND TEACH GENETICS TO THE PUBLIC WITH A GAMIFIED IPAD APP?

Type: iOS iPad Game & Trailer
Client: Genentech
Role: Strategy / UX Sound / Score

To convey genetics in a fun way, I worked with IDEO and Genentech to create the game mechanics, interation concepts, music and sounds for an iPad game. The plot of the game was to save the world from mutating muenster cheese and was well received by users.