Walmart LocalFinds

 

HOW MIGHT WE promote local businesses and provide Digital shopping and delivery experiences for them?

Type: 0-1 New project, Research and Execution
Client: Walmart
Role: UX Design Leadership & Management

My Role:

Manage and lead design. Coordinate across 14 dependent teams to bring a new form of fulfillment for local sellers and Walmart digital shoppers.

Why This Matters:

Walmart’s catalog was limited to what could be stored at nearby stores. We saw an opportunity to promote local products and integrate our last-mile delivery to bring more commerce to local business while expanding the Walmart catalog.

The Problem

  • Square peg/round hole legacy platform with condensed timeline

  • Context shift of the experience foundation from ship to deliver

  • 14 teams to coordinate with was required for a successful launch

 
 

The Team

LocalFinds is a layer among 14 teams. Coordination and collaboration were successful through leading by example and infusing energy into the work. This kept us all prepared to tackle any problem together. The phrase "all for one, one for all" sounds cliché, but it was very real. The team had an infectious “how can I help” attitude that kept us celebrating wins along the way.

 
 

Design Principles

Grounding the team in what we are DOING and NOT doing helps keep the focus during some of those moments when everyone needs a reminder to zoom out.

 
 

INNOVATION THAT MADE IT GO 🚀

 

A.I. & API

Bringing verification to a new level with A.I. to check and validate businesses and API integration with Google to auto -populate store details.

 
 

Onboarding Made Easy

The handholding checklist made the experience simple to understand and reduced the time of store creation from 3-5 days to 30-90 minutes.

 
 

Catalog Optimization

Bringing A.I. to catalog management involved a seller simply syncing their POS or online inventory with a few clicks. Once the user was set up they could leave it and forget it to sure that their store was accurate on Walmart.com for LocalFinds buyers.

 

RESULTS - Measuring UX

  • 10x faster time onboarding and launching a store

  • 90% improvement for sellers inventory management

  • 600% reduction in development time with optimized UX