HOW MIGHT WE EMPOWER AND INSPIRE THE CUSTOMER FOR THEIR NEXT COMPUTER PURCHASE?
Type: Website & TV Campaign
Client: Intel
Role: Strategy & Interaction Design
The strategy and storytelling for the Intel campaign included creating a TV commercial & web environment designed to enchant the user and give options that would inspire them to build a customized computer.
My role was to sew the audio and visual experience together. I lead and delivered assets including, information hierarchy, sound families with respect to the user architecture and client branding assets. Namely, the i5 chip & environmental signature sounds.