HOW MIGHT WE CONNECT AND EMPOWER THE USER WITH AN APP FOR DIY ENERGY STORAGE?
Type: App & IoT Service
Client: Orison
Role: UX Design Lead & Strategy
The goal was to create an experience that informed and delighted the user while instilling confidence along the way. Being a part of this disruptive product was an exciting challenge as it was the first of its kind.
My role included assessing and finding the optimal crossroads between the current technology, business goals and user demographic for the Orison energy experience. Connecting people to their home’s DIY energy solution with elegance on the device and autonomy across the entire end-to-end experience was the high level goal. I led the client, digital design, industrial design and mechanical engineering teams through the user experience design process. Ultimately, we enabled collaboration and a holistic solution that supported the brand, promise and predicted expectations of users.
Supporting the brand elegance needed to be intuitively functional. The screen states became multifunctional and integrated within the native experience. It encouraged “play” and delighted the user through its simplicity by also allowing for customization.
Onboarding was a crucial part of success allowing the user to see the importance and value of the Orison’s IOT. Greeting them with a clean and contextual getting started experience encouraged them with the benefits before they started the setup.
The step-by-step setup guide helps the user install, power up, and test. The imagery and single focus tasks ensure reduced error rate and improved confidence.
