HOW MIGHT WE DELIVER THE APPLE PAY EXPERIENCE WITHIN TURBOTAX?
Type: App & Service
Client: Intuit
Role: Interaction Design and Strategy
The first-ever integration of Apple Pay into TurboTax was a rewarding process. Prior to this project, TurboTax did not have Apple Pay, but the product needed it to improve the tax payment experience. To accomplish this, I worked to ensure that Apple Pay would fit into the complex web of possible flows and stated requirements. The project was a complete success due to the integrity, thoroughness, and rigor of our design process and ultimate design decisions. It resulted in no bugs, a significant increase in ARPC, and completely satisfied users at launch and beyond.
Communicating Success
By identifying the 12+ unique flows, we uncovered opportunities to make this more simple and how Apple Pay could be integrated seamlessly. This set of flows helped align the team, QA testing and knowing we thought through every possible situation helped with Apple’s approval.