FEATURED PROJECTS
Walmart LocalFinds
HOW MIGHT WE IMPROVE THE LIVES OF LOCAL MERCHANTS WHILE EXPANDING THEIR REACH TO WALMART SHOPPERS?
Shopify Online Store
HOW MIGHT WE IMPROVE THE EASE OF USE AND ADOPTION SPEED MERCHANT’S STORE CUSTOMIZATIONS WHILE STAYING ON THE UPDATE PATH?
Unification of The Illumina Ecosystem
HOW MIGHT WE STREAMLINE THE UNDERSTANDING OF OUR COMPLEX ENVIRONMENTS AND REARCHITECT IT IN A MORE USEFUL WAY?
MORE EXAMPLES & CONTEXT
Orison Energy App
HOW MIGHT WE CONNECT AND EMPOWER THE USER WITH AN APP FOR DIY ENERGY STORAGE?
Web Section Redesign
HOW MIGHT WE ENLIGHTEN OUR USERS TO UNDERSTAND THE PROFOUND BENEFITS OF A HOLISTIC AND OPTIMIZED WORKFLOW?
IDEO Automobility
HOW MIGHT WE SHOWCASE THE LAST 6 YEARS OF AUTOMOBILITY INNOVATION THROUGH IMMERSIVE ONLINE STORYTELLING?
Injection Training System
HOW MIGHT WE IMPROVE AND VALIDATE INJECTION TECHNIQUE WITH AN FDA APPROVED TRAINING SYSTEM?
TurboTax Cart
HOW MIGHT WE IMPROVE THE CART EXPERIENCE FOR USERS IN MEANINGFUL WAYS?
Apple Pay
HOW MIGHT WE DELIVER THE APPLE PAY EXPERIENCE WITHIN TURBOTAX?
AUGMENTED REALITY
HOW MIGHT WE IMMERSE THE USER AND BRING CONTEXT TO DELIGHT AND ENGAGE WITH THE BRAND?
See the system in your lab
VR PRODUCT SIMULATION
HOW MIGHT WE LEVERAGE VR TO IMPROVE OUR DESIGN PROCESS FOR ALL THE SENSES BETWEEN PHYSICAL AND DIGITAL WORLDS?
Multi-Sensory Experience
Human Factors
Rapid Iterations
Bridging “Physical” & Digital
STORYTELLING
HOW MIGHT WE help our audience empathize, Align and get excited about a design direction through storytelling?
This is but one example of many approaches… Say more with movement. Other examples include communicating what it’s like to be a blind consumer of new technology through an audio movie or helping stakeholders understand the pain points and validate solutions through a user testing vignette. Seeing a concise collection of user reactions speaks volumes. Imagine how a simple animation or subtle moving picture might capture the imaginations of our users during a campaign or website experience.
LECTURE & EDUCATION
User Research & Virtual Reality
How might we utilize VR as a Creative Problem Solving Tool?
When testing a design, product, or solution in a lab setting, researchers don't usually get a sense of how that design would work in the user's actual setting, with environmental changes, harsh or life-threatening conditions, or extreme geographic disparities. With virtual reality (VR) we can inject these variables into a lab setting to test our design within these conditions to gain a more realistic perspective before taking big (and expensive) steps toward building a final solution.
This seminar is meant to give a first-hand perspective of how VR can be integrated into user research, and how it can positively impact your next design project.
AWARDS
COMMUNITY
Board of Directors Member
DESIGN THINKING FACILITATOR
HOW MIGHT WE amplify and 10x efforts with workshops that build trust, efficiency, and psychological safety?
Make it useful:
This example above shows how we aligned the roadmap of yearly projects across departments.
Make it fun:
When we laugh and smile, we embrace new ways of thinking and inspire each other with new ideas.
It’s a team sport. Develop the idea together. A process that brings teams closer together by sharing and understanding their individual expertise as well as a time to bond through the process of solving a problem larger than them. This includes breaking the ice with some humor through the creation of our “baseball cards”, leaning on each other for answers, and building the habit of trust. At the end of the day, we enable more fun, efficient, and goosebump-inspiring work.
CLIENT LIST
Nike
Toyota
Wells Fargo
HP
Honda
August Lock
Hershey
Renault
Intel
Nivea
Google Labs
Samsung
Lilly
IGT
OUYA
Infobionic
Wealthfront
Brandon Webb
Lead Crunch
TurboTax
Seamgen
Genentech
Cubic
TruMed
Nortek
Bluberi
TruInject
Beaumark
L.A. voting
…more